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The National Coffee Association
and The Specialty Coffee Association of America conduct
annual surveys regarding coffee consumption each year.
The gathered data below can be extremely beneficial
to anyone wishing to start a business or just have an
insight on coffee consumption. |
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The Specialty Coffee
Association of America (SCAA) |
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CoffeeResearch.org
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Results of
Gathered Data: |
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Over
50% of Americans over 18 years of age drink coffee every
day. This represents over 150 million daily drinkers.
30 million American adults drink specialty coffee beverages
daily; which include a mocha, latte, espresso, café
mocha, cappuccino, frozen/iced coffee beverages, etc.
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Average Beverage Price: |
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The average price for an espresso based drink is $2.45 |
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The average price for brewed coffee is $1.38. |
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Coffee Cup Consumption per Day: |
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Men drink as much coffee as women; each consuming an
average of 1.6 cups per day. Women seem to be more concerned
about the price than men. Among coffee drinkers, the
average consumption in the United States is 3.2 cups
of coffee per day. |
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Average Cup Size: |
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The average coffee cup size is 9 ounces. |
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30% of the population drinks coffee occasionally. |
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Time of day: |
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65% of all coffee is consumed during breakfast
hours, 30% between meals, and the remaining 5%
with other meals. |
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Preferences: |
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35% of coffee drinkers prefer black coffee |
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65% prefer to add sugar and/or cream |
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Motivations: |
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Women indicated that drinking coffee is a good
way to relax. Men indicated that coffee helps
them get the job done. |
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Miscellaneous: |
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The United States imports in excess of $4 Billion worth
of coffee per year. |
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Americans consume 400 million cups of coffee per day
making the United States the leading consumer of coffee
in the world. |
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On an average, 250 Cups of espresso and coffee drinks
are sold per day at almost any espresso drive-thru business
with a great visible location. (500 cups per day is
extraordinary.) |
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Independent coffee shops manage to sell 31% of espresso-based
drinks, while the rest is brewed coffee. |
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